Dynamic Ad Insertion
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Server-Side Ad Insertion
Stitch personalized ads directly into HLS manifests on the server side, bypassing ad blockers and eliminating buffering for both live and VOD content.
Live & VOD Support
Full SSAI support for live linear channels and on-demand content libraries. Same audience-grouped targeting engine, same seamless viewer experience.
SCTE-35 & AI Detection
Dual ad break detection: industry-standard SCTE-35 markers for signaled channels, plus AI-powered OCR for channels without signaling.
Audience-Grouped Streams
Viewers are grouped by ad profile into stream cohorts, each with a pre-built HLS manifest containing targeted ad playlists, proper discontinuity tags, and slate management.
Targeted Ad Delivery
Viewers in different audience groups see different ads during the same broadcast. VAST/VMAP integration with Google Ad Manager, Adform, and custom ad servers.
Multi-Resolution Stitching
Generate manifests for all quality renditions (1080p to 360p) simultaneously with intelligent resolution rewriting for maximum efficiency.
Dynamic Ad Insertion
Livekstra's Dynamic Ad Insertion (DAI) technology enables broadcasters and TV channels in Turkey and Azerbaijan to seamlessly integrate targeted advertisements into linear TV broadcasts and streaming content without disrupting the viewing experience.
Our server-side ad insertion capabilities allow for personalized ad delivery based on viewer demographics, interests, and behaviors, creating new revenue opportunities through premium advertising inventory.
Technology Advantages
- Frame-accurate ad insertion into live broadcasts and VOD content
- Personalized ad delivery based on audience data
- Support for diverse ad formats including L-band and overlay graphics
- Integration with existing broadcast workflows
- Ad performance metrics and optimization
- Compatibility with major ad servers and RTB platforms
Trusted by Leading Broadcasters
Enterprise-grade SSAI platform for live and VOD streaming. Audience-grouped ad stitching, AI-powered ad break detection, and millisecond-accurate delivery.