Server-Side Ad Insertion for OTT Live Streaming
Enterprise-grade SSAI platform that ingests live HLS streams, detects ad breaks with AI and SCTE-35, and delivers targeted ads to audience-grouped stream cohorts in real time.
- Audience-Grouped Ad Stitching
- AI-Powered Ad Break Detection
Trusted by Leading Broadcasters & OTT Platforms
Live Stream Ingestion & Monitoring
Livekstra continuously ingests HLS live streams from broadcasters, records every transport stream segment, and monitors ad break signals in real time across all quality renditions.
- Multi-rendition HLS ingestion (1080p to 360p)
- Automatic stream reset detection
- Channel-specific URI parsing (TRT, Star, NTV, Kanal D, TV8)
- Redis-cached manifests for sub-second access
AI-Powered Ad Break Detection
Detect ad breaks automatically using SCTE-35 markers or our proprietary AI engine that uses Tesseract OCR and color analysis to identify "REKLAMLAR" overlays on Turkish TV channels.
- SCTE-35 CUE-OUT / CUE-IN support
- Tesseract OCR with Turkish language model
- Color luminance analysis for enter/exit detection
- Mid-segment boundary splitting with FFmpeg
Audience-Grouped Targeted Ad Delivery
Viewers are automatically grouped by their ad profile based on VAST/VMAP responses. Each group gets a pre-built stream with specific ad combinations — so 1 million concurrent viewers might only need ~20 distinct streams, solving the scaling challenge while still delivering targeted ads.
- Audience-grouped stream generation
- VAST/VMAP ad tag parsing
- Millisecond-accurate manifest delivery
- Auto-scaling across 5 independent worker groups
Enterprise SSAI Features
Livekstra provides a complete server-side ad insertion pipeline built for live OTT streams, with real-time processing, intelligent buffering, and auto-scaling architecture.
Rapid Channel Onboarding
Add new broadcast channels in minutes with configurable URI parsers, resolution generators, and per-channel ad detection settings.
Dual Ad Detection Modes
Detect ad breaks using industry-standard SCTE-35 markers or our proprietary AI engine with Tesseract OCR for channels without signaling.
Real-Time Stream Monitoring
Monitor every active stream group with the Bull Arena dashboard — track manifest generation, delivery timing, buffer health, and stream drift.
Intelligent Buffer Management
Self-adjusting buffer system ensures smooth playback. The pipeline automatically speeds up or slows down manifest generation based on live edge proximity.
Multi-Resolution Support
Generate manifests for all quality renditions simultaneously. One manifest is built in full, others derived via regex-based resolution rewriting for maximum efficiency.
Auto-Scaling Architecture
Five independent AWS Auto Scaling groups (HTTP, Manifest Generator, Manifest Deliverer, Stream Downloader, Ad Detection) scale based on demand.
Ad Server & Broadcast Integrations
Livekstra integrates with leading ad servers, DMPs, and broadcast infrastructure
to deliver seamless server-side ad insertion across your entire channel lineup.
Adform
Adjust
AWS Media Live
Custom Ad Server
Digiseg
Electronic Program Guide (EPG)
Adform
Adjust
AWS Media Live
Custom Ad Server
Digiseg
Electronic Program Guide (EPG)
Google Ad Manager
Google Analytics
GroupM
Kantar
Salesforce
SCTE35
Google Ad Manager
Google Analytics
GroupM
Kantar
Salesforce
SCTE35
Monetize Every Ad Break in Your Live Stream
Replace broadcaster ads with targeted creatives delivered to audience-grouped streams. Livekstra's SSAI platform handles ingestion, detection, stitching, and delivery end-to-end.
